I’m a Senior Creative Producer with over 12 years’ experience delivering brand-led digital campaigns across sport, culture and lifestyle.

I began my career in India, before working in Austria, and I’m now based in London, working internationally. This global journey has shaped how I approach production - with cultural sensitivity, adaptability, and a strong understanding of how brands communicate across markets.

My background is rooted in agency environments, where I spent over 7 years producing across multiple brand accounts - most notably PUMA, which I worked on extensively and consistently. That long-term partnership gave me deep insight into global brand systems, sportstyle culture, football storytelling, and the realities of delivering creative work at scale.

I specialize in producing digital campaigns from concept through to delivery, working closely with creative teams, agencies and brands to ensure ideas are realized clearly, efficiently and at the highest standard. I’m comfortable leading complex productions, managing budgets and schedules, and embedding seamlessly into existing teams - whether for short-term projects or longer brand retainers.

Alongside my brand work, I recently produced a television drama for Channel 4, currently in post-production. While broadcast isn’t my primary focus, this experience reflects the level of seniority, trust and responsibility I bring to every project.

I’m London-based and available for projects, partnering with brands, agencies and creative studios on digital campaigns, branded content and culture-led storytelling.